Birds, Bees
& Business

Towards a rich landscape for people and nature

The Sahel

Millions of migratory birds fly each year from the Netherlands to West Africa where they spend the winter. Eddy Zoëy (creative) and Lauren Lewis (content creator and model) joined ICCO Cooperation and Vogelbescherming Nederland (Dutch Society for the Protection of Birds) and followed these birds to their overwintering place in the Sahel. There they saw how the birds live among the shea trees, the fruits of which are used to make shea butter, is used in skincare products all over the world. Accompanied by local women, they saw how the landscape is being restored so that birds and people benefit from biodiversity and a sustainable economy.


“This project is exciting not only because the local people get food and a sustainable income, but because nature is also restoring itself. This way people and nature benefit.” - Eddy Zoëy

The Sahel is an important overwintering area for European migratory birds

Birds Bees Business on National Geographic

What’s the connection between birds, women in West Africa and your hand cream? Eddy Zoëy, a creative, and Lauren Lewis, content creator and model, travelled to West Africa last year in search of an answer and met the women there. A documentary about this was shown on National Geographic on 22 April at 22:00.

What is shea?

Women’s gold

The ancient Egyptians used it already 4,000 years ago: shea butter, a vegetable fat made from shea nuts, the kernels of the fruit of the African shea tree. Its many qualities mean shea butter is used in a wide range of care products, and it is also edible.

Our ambassadors

Following the migratory birds

Eddy Zoëy (creative and artiste) and Lauren Lewis (content creator and model) are ambassadors for Birds, Bees & Business. Eddy is a keen birdwatcher and nature lover. Lauren campaigns for a world in which cosmetics contribute to a better life for people and birds.

High demand for shea butter

There is a huge demand for shea butter. This versatile product has so many uses: as a vegetable fat in lots of food products, from chocolate to croissants; and its moisturising properties mean it is widely used in cosmetics such as creams and hair products.

Global demand for shea butter is growing, creating opportunities for West African women! They traditionally process shea nuts into shea butter and earn cash from this. That’s why shea butter is also called ‘women’s gold’. Most sell their shea locally, but there is potential for women to increase their income in a sustainable way on the international market. For this to happen, it is crucial that shea trees continue to produce enough nuts – the source of the shea butter.

Traditionally it is women who collect and process shea nuts.

The women heat the shea nuts over a fire, a lengthy process that requires a lot of fuelwood.

What are we going to do?

Restore biodiversity. Humans and nature benefit from restoring biodiversity: the wealth of trees and plants that are native to the Sahel creates conditions in which humans and nature have a future. Shea nut production will be able to continue because there are enough pollinator insects. And these insects are important for the migratory birds too.

A rich land-scape, for humans and wildlife

We see the increasing demand for shea as an opportunity to invest in sustainable habitat restoration, from which humans and birds can benefit. Birds, Bees & Business creates a diverse landscape that provides food for birds and humans, forms a buffer against desertification, and forms a source of raw materials for sustainable business. Habitat restoration also ensures that marketable products, such as shea butter, remain available in the long term. Together we create sustainable benefits for humans and nature.

  • Birds

    We create a sustainable landscape. We plant new trees and develop a mosaic landscape in which crops, shea trees and other tree species grow alongside each other. Combining different kinds of trees restores soil fertility and prevents erosion. A species rich landscape provides birds with enough resting places and sufficient food.

  • Bees

    We stimulate biodiversity, which attracts more insects. This is important because without insects, birds have no food. But insects and bees are also crucial to the production of shea butter, because they pollinate trees. Without pollination a tree bears no fruit. That’s why we plant trees and plants that attract insects, and beehives increase the bee population. In addition, their honey and beeswax are an extra source of income.

  • Business

    We promote sustainable business. We help the women to improve their production process so that the quality of their shea butter improves, and the supply is more reliable, making their product more attractive to shea purchasing companies. We help the women to organise into cooperatives and link them up with (international) buyers who pay more for the product. By using more efficient cookers they save fuelwood and therefore trees, thus also reducing CO2 emissions.


Ambassadors Eddy Zoëy and Lauren Lewis travelled to West Africa to see for themselves what’s happening. They met the women who have been making shea butter for generations, and now have a better understanding of the many steps involved in its manufacture. It’s a long and physically demanding process. They witnessed the sorry state of the landscape, but they also spoke to people who are working on solutions.

Meet Assita

Assita Dembélé works for Naturama (BirdLife Burkina Faso). Naturama works toward biodiversity conservation and increasing the productivity of agriculture and forestry. Assita’s dream is a world in which village communities can make full use of nature’s potential. By taking action this dream can become reality. 

Assita: “Recent projects show that nature restoration and more sustainable use of natural resources are possible in West Africa. Products from the landscape, such as shea nuts, enable the local population to build up a sustainable livelihood. Humans and nature can benefit! We want our generation to be part of an environment in which everyone plays a role, and one that we can pass on to future generations.”

“Nature is important – she smiles at us and welcomes us”